I Know, I Know, Everyone's Heard Enough: Helvetica

This clip from HELVETICA mentions "automatic" and/or visceral responses in relation to typefaces. Our associations with the font, and, I think to some extent, its formal blance and simplicity does just the opposite of triggering "automatic negative response" (see below).

We all love helvetica. I use it on my portfolio page, kithalvorsen.com.



Well, actually not everyone loves helvetica. love/hate:BBC

Ultimately, the target is communication, and font is secondary to content. This debate is silly.