This clip from HELVETICA mentions "automatic" and/or visceral responses in relation to typefaces. Our associations with the font, and, I think to some extent, its formal blance and simplicity does just the opposite of triggering "automatic negative response" (see below).
We all love helvetica. I use it on my portfolio page, kithalvorsen.com.
Well, actually not everyone loves helvetica. love/hate:BBC
Ultimately, the target is communication, and font is secondary to content. This debate is silly.
2 comments:
I find the subliminal feelings behind the use of fonts interesting. I agree with what the man said about a “grungy” font, would subliminally indicate to a consumer that the jeans would be ripped, faded, or “dirty.”
Also I think Helvetica has a bit of a “cool” factor to it, being the chosen font of Dior Homme, and some of the other slogan shirts that have been popping up.
Post a Comment